Food packaging plays a vital part in the supply chain of food manufacturers as it improves the product shelf life, facilitates transportation, and attracts customers. Food packaging is as important as the content itself because it greatly Influences customer purchasing behaviour.
India witnessed major innovations in the food packaging industry, in terms of packaging and branding. Many popular brands have introduced innovations and technology in packaging like UV-protected films, colour-changing films, and holographic films to reduce the chance of adulterating their products.
Being aware of the latest food packaging trends you can come up with the best design for your products.
Technology-enabled solutions
Smart packaging can also now be embedded in food packaging to provide the consumer with more information, convenience and security. Smart Labels and printed QR codes can be scanned using a smartphone to provide more information about the product. Smart packaging tracks several parameters like temperature, pH, fermentation to ensure freshness, flavour, quality, and maintain compliance with health standards.
Transparent and clean labelling
Clean labelling can help you assist consumers in making a knowledgeable purchase and upscale your brand identity.
Increased Portability
Food packages that are easier to grab, hold, eat, or carry are gaining consumer attention due to their on-the-go lifestyle. A perfect example is the development of a pack by McDonald for cyclists which allows you to carry a burger, fries, and a drink in a foldable case that can be hooked to the handlebar.
Minimal Design
Minimalism in packaging design is now a trend. The Food packaging industry has drifted from cluttered designs to simplistic, clear packaging and labelling.
The role of food packaging in the consumer journey is not limited to shelves. Emerging innovative and new trends in the food packaging industry are influenced by the demand for smart, sustainable and convenient solutions. It’s now the right time for the food business operators to adopt these new trends for their brands and move ahead.
