Introduction:
The Food Safety and Standards Authority of India (FSSAI) has issued a directive to Food Business Operators (FBOs) to remove ‘100% fruit juice’ claims from their labels and advertisements. This action aims to ensure transparency and protect consumer interests.
Why This Matters:
According to FSSAI, many fruit juices labeled as ‘100%’ contain added water or are reconstituted from concentrates, misleading consumers about their true content. This directive aligns with the Food Safety and Standards (Advertising and Claims) Regulations, 2018.
Expert Insight:
Kanikka Malhotra, a consultant dietician, emphasizes that freshly squeezed juices retain more nutrients compared to reconstituted juices, which often lose vitamins, minerals, and enzymes during processing. Fresh juices are also free from added sugars and preservatives, offering better health benefits.
Consumer Tips:
To ensure you’re buying genuine 100% fruit juice:
– Read ingredient lists carefully, avoiding added sugars, water, or concentrates.
– Be cautious of terms like “from concentrate” or “reconstituted.”
– Look for certifications that verify product quality.
– Compare prices, as genuine juices are generally pricier.
– Trust your senses—fresh juices have a vibrant color and rich aroma.
FSSAI’s Compliance Measures:
To enforce this regulation, FSSAI is:
– Conducting workshops and seminars for FBOs.
– Providing detailed guidance documents and FAQs.
– Performing regular inspections and surveillance.
Conclusion:
FSSAI’s directive is a significant step toward ensuring honest labeling and helping consumers make informed choices. By following the tips provided, you can navigate the market more confidently and choose healthier juice options.
